When MV2 Entertainment CEO James Archer decided to get into Nashville’s music business, some Music Row skeptics shrugged him off as thelatest fly-by-night investor to chase the glamour associated with stardom.
Tony Harrell is a veteran studio musician appearing on many top records. Harrell has recorded with such superstars as Jason Aldean, Vince Gill, Amy Grant, Eli Young Band, Joe Nichols, Keith Urban, Taylor Swift, Sheryl Crow, Luke Bryan, Parmalee, Kenny Chesney, Trace Adkins, Tim McGraw, Frankie Ballard, Chris Young, Brett Eldredge, Dustin Lynch, Thompson Square, Thomas Rhett, Alabama & Tracey Lawrence.
Blake Gage has worked for James Archer for 15 years in various capacities and currently serves as Vice President of Business Development across all of Archer’s entities. Gage works with the teams in each entity to develop their mission, vision, and values and helps to ensure that each organization makes those values an integral part of their daily operations.
Ben Strain has worked at Sony Records, Monument Publishing, Sony/ATV Publishing and Ole Music. He’s worked with writers including Josh Thompson, Jeremy Stover, Tony Martin, Preston Brust, Chris Lucas, Dave Turnbull, Chris Janson and more.
Nicole Sherrill is a born and raised Nashvillian! A legacy of the music industry, Nicole always had a passion for everything music and inner workings of the business. After receiving her Bachelor of Fine Arts with an emphasis in Musical Theater from the University of Mississippi, she immediately jumped into the professional performing world working with Matt Davenport Productions. Her work took her everywhere from Hershey Park to Sea World San Antonio, to a national tour across the country.