MV2 stands for Mission, Vision, Values.

Our Story

James Archer and Tony Harrell came together to form MV2 Entertainment in early 2015. Archer, who had created immense success for himself in the oil and gas industry, and Harrell, a world-class studio musician, grew up across the street from one another in East Texas. With Archer’s business acumen and Harrell’s experience in Nashville’s music industry, the two set out to build a successful entertainment company. The concept of values-based leadership is the cornerstone of all of Archer’s business ventures, and that concept is showcased in the name of our music company, MV2, which stands for Mission, Vision, and Values..

Our Mission

To inspire creativity, build and sustain the loyalty of our listening audience and establish an enduring music legacy.

Our Vision

To advance the art of music through inspiration, integrity and

Our Values

Integrity: “Keeping our promises

  • building trust

  • demonstrating character

  • doing the right thing

  • being honest

Excellence: “Achieving extraordinary results”

  • striving to be the best

  • working with passion

  • nurturing relationships and partnerships

Drive: “Focused pursuit of achievement”

  • demonstrating adaptability

  • a commitment to results

  • balancing patience and persistence

Creativity: “Building a culture of energy and ideas”

  • finding unique solutions

  • promoting bold concepts

  • engaging new talent

  • generating value for our music community


MV2 Entertainment